ITWAL was a unique project for me due to the corporate nature of the client.  My graphic design work generally comes from individuals or small businesses, so having a company that boasts Hershey’s, SC Johnson and Cadbury among their partnerships was a little intimidating at first. 

Regardless of my apprehensions, the project moved along fairly smoothly and was a great opportunity for me to do some vector logo design.  Lots of it, in fact, as I quickly learned that corporations love to ask for iterations on your work.  The first four images are a small sample of the dozens of variations I made for a promotional video, featuring several of ITWAL’s vice presidents playing poker.

The cards themselves are part of a larger series, with the black cards listing ITWAL’s prime directives and the red cards spelling the company name.  They were printed and eventually used as props during filming.